The EPiC marquee of the State Theatre in Hutchinson, MN (Credit: Jayson Wall)

According to Jayson Wall on the Steve Hoffman Music Forum, director Baz Luhrmann on Friday told US theaters playing EPiC: Elvis Presley in Concert to “turn it up!” Wall owns and operates the State Theatre in Hutchinson, Minnesota.

Luhrmann wrote in his note, “This should feel like you are seeing Elvis live in concert. Turn it up! Let the audience dance. Even the older crowd loves it loud.”

Wall’s background includes restoration work at The Walt Disney Studios, with credits such as Mary Poppins and Alfred Hitchcock’s Rebecca, as well as helping establish Apple’s post-production and delivery operations during the launch of Apple TV+.

The custom lobby display for EPiC in the State Theatre, Hutchinson, MN (Credit: Jayson Wall)

In addition to displaying the EPiC poster, Wall added some custom touches to the promotion of the film in the State Theatre’s lobby, including a display of Elvis record covers from the 1968-1972 timeframe.

Screenshot of Baz Luhrmann’s note to US theaters playing EPiC (Credit: Jayson Wall)

All photos courtesy of Jayson Wall, used with permission.